Anna is a Digital Marketing Apprentice in Edinburgh, and looks after the Microsoft Scotland social channels

Name: Anna McCormick
Previous Education Path: 6 Years in High School
Apprentice Qualifications: I am a Digital Marketing apprentice studying to gain qualifications in SCQF Level 6 Digital Marketing and SCQF Level 6 Digital Applications.

Job Role: Digital Marketing Apprentice

Based: Edinburgh, Waverley Gate

As a Digital Marketing apprentice, my main responsibility is to look after the Microsoft Scotland social channels. I promote our work and events through our Twitter page (@MSFTScotland), and I am currently working on a social media plan to include Newsletters, blogs, vlogs and more.

My Daily Responsibilities

Daily, I run the Microsoft Scotland twitter channel and engage with our partners and customers through this. I also help with the planning and running of events that go on within our office. I usually have lots of coursework to be working on for my apprenticeship qualification, so this keeps me busy when work is quiet.

What is the Highlight of Your Role?

The highlight of my job role is the rewarding feeling when you see results from your hard work paying off. Myself and one other planned a charity Burns Supper event for over 500 people in January, which raised over £80,000. It was an exceptionally rewarding feeling knowing we had raised such an incredible amount of money for our chosen charities.

”Exceptionally Rewarding”

A top tip for being successful during the application process:

My top tip is to always be yourself and let your personality and interests shine through your application, as this helps the assessors to really get a feel for who you are

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Microsoft Apprentices
What concerns did you have before joining Microsoft? Are they still concerns?

Before joining Microsoft, I was worried about my lack of knowledge in the technology industry. This is no longer a concern of mine as I noticed from my very first day that you are never expected to know everything, I am in the Business stream and not the Tech stream, therefore people understand I don’t know all the ins and outs of Microsoft technology! I am constantly learning new interesting facts about technology, and my knowledge on the subject has increased massively since I started

How was the transition from school/college life to working life?

I found the transition from school life to working life reasonably easy. The Microsoft Apprenticeship scheme helps to make the transition easier as you get a mixture of both working and learning, and you are not just thrown into the world of work without any help. For me, the highlight of being at Microsoft is all the amazing, friendly, and welcoming people I have met.

Good luck with your application!


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